PACK OVERVIEW
An easy and flexible approach for entities to evaluate their digital maturity across key capabilities and identify areas of improvement
The aim is to provide a better understanding of ‘core’ tools and features needed to meet your sections fundraising and supporter targets, pulling together your expertise to review and plan any improvements you may need.
Lets talk
Please get in contact if you want to find out more or apply for this training pack.
What you will learn
You’ll come away with a better understanding of your current tools and how they work together, you’ll hear feedback from other staff on their issues and knowledge. By the end of workshops you’ll have a clear path of what to work first and an agreed top level project plan.
Capabilities covered
- Supporter management / CRM
- Email / SMS Marketing tools
- Social Media management
- Campaigning and civic engagement
- Web content management
- Business Intelligence and data
- Analytics and social media marketing
- Integrations and data flows between tools
The Steps
1. Current capability surveys
Top level surveys – We start the assessment by getting some information on your current tools and capabilities, these need to be completed a week or two before the workshops.
2. The workshops
The workshop runs over 3 half day sessions and incorporates three modules of work. Channels tools & dataflow mapping, group ideation & prioritization and group project planning.
3. Reporting and work plans
We present a summary of the findings, confirm work plans and prioritize the work you have chosen to do and develop and implementation plan
4. Implementation and support
Ongoing project support as needed and agreed during planning
5. Evaluation
REquirementS
Must be onboarded to ITG or FIF programmes of work
Format – Survey / Online Workshops
Workshops – 3 half-days
Implementation – 2-12 months
Led by – IS digital team
The tech workshop was great, because for the first time we mapped out all the tools we used, so that we could see where they spoke to each other, and where they didn’t. And what we could have done to make our work easier. We saw how many systems and tools we had […] we then used the concrete tools we got through the process, and learned how to organise it and automatize it all, which took away some of the burden.
The Accelerator [now ITG] project brought to our organizational culture space to test and introduce new tools and solutions. We try new things… it became a part of our responsibilities. Big sections have far more resources, they have whole innovation teams, and we, relatively small, are able to do similar things thanks to this project
WANT TO FIND OUT MORE ABOUT THIS TRAINING
We’re always happy to discuss training with Amnesty sections so please feel free to get in contact.