PACK OVERVIEW
This training will help you build your supporters base, and how to engage better with your supporters, activists and donors in ways that keep them motivated and committed to the cause in the long term.
Understanding your context, knowing how to communicate faster and better with your supporters, creating a rapid response procedure of the issues that matter most to your supporters base.
Peer-to-peer learning. Our Impact Through Growth (ITG) colleagues will accompanied you and provide you with their support during this process. Helping setting up, training and ongoing support.
Lets talk
Please get in contact if you want to find out more or apply for this training pack.
What you will learn
- How to segment your audiences in an strategic way
- Create a rapid response methodology
- How to create your supporters personas
- Tech and data analysis capacities building (marketing tools)
- Content creation and trend analysis
- Keeping Amnesty Brand relevant
- KPIs definition for measuring relevancy
The Steps
assessing needs:
- Understating your technology and what adjustments / changes / development we need to remain relevant.
- Understanding our supporters/membership base to identify behaviours, interests, preferred engagement activities
retention basics workshop:
This is a XX days in house workshop about:
- What is retention
- Measuring and tracking retention
content creation workshop
This is a XX days in house workshop about:
- Content creation
- Trend analysis
- Engagement activities
Rapid response workshop
This is a XX days in house workshop about:
- How to build a prioritization matrix for rapid response on human rights issues in your context
evaluation
Format – Online or Offline
Workshop – 3 to 6 days
Implementation –
Led by – AIIS Global Movement Growth
Our capacity for human rights impact has increased; our activities are now predominantly based on locally relevant subjects… we are now able to effectively design campaigns on the subjects that are important to our audiences. This, in turn, increases the commitment and engagement of those audiences
WE HAVE DEVELOPED NEW FORMS OF PARTICIPATION FOR OUR SUPPORTERS THAT ALLOW US TO STRENGTHEN OUR RELEVANCE AND IMPACT IN THE CHANGING CONTEXT OF HUMAN RIGHTS.
Amnesty International Peru
WHO IS LEADING THIS TRAINING?
This training was designed and created by our colleague from the ITG Community in South Africa
ALICIA JOOSTE
Senior Program Officer, AI South Africa
WANT TO FIND OUT MORE ABOUT THIS TRAINING
We’re always happy to discuss training with Amnesty sections so please feel free to get in contact.